|
|
 |
| It's 2006. What's New in Gay and Lesbian Marketing? By Stephanie K.Blackwood and Arthur R.Korant |
Asian Americans
Of all groups, Asian Americans possess the highest income figures and comprises an
extremely diverse and desirable consumer opportunity. Along with Hispanics. Asian
Americans have experienced enormous growth in the past decade.
| Purchasing power in 2005: Population 2005: Percent of U.S. population: Growth between 1990 - 2000: Project growth in by 2020: |
$397billion 12.7 million 4.3% 46.3% 17.0 million |
 |
As the nation's largest ethnic group, U.S. Hispanics comprise one of the fastest growing
consumer segments in the country. Hispanic population growth in the previous decade
has exceeded most projections and will continue to expand at astounding levels.
| Purchasing power in 2005: Population 2005: Percent of U.S. population: Growth between 1990 - 2000: Projected growth in by 2020: |
736 billion 42.7 million 14.4% 57.9% 59.7 million |
 |
African Americans
Collectively, African Americans possess the highest levels of purchasing power among
ethnic groups and are maturing into a significant consumer force in the mainstream
economy.
| Purchasing power in 2005: Population 2005: Percent of U.S. population: Growth between 1990 - 2000: Projected growth in by 2020: |
761 billion 36.3 million 12.8% 15.6% 45.3 million |
 |
 |
 |
|
7th Annual Hispanic Boom - Profitable Marketing & Brand Engagement Strategies |
||
 |
||
|
||
|
||
This publication is absolutely FREE. If you would prefer not to receive this newsletter from Direct-a, please click on the following email link,
and send a comment or without any text:UNSUBSCRIBE, your subscription will terminated immediately.
Direct-a,159 West 25th Street, 6fl, New York, NY 10001 Tel: 212 686 3333 Fax: 212 686 8998 Email: info@direct-a.com